Sidekick is a startup empowering adults to find real-life friends through shared interests. The platform is combatting the loneliness epidemic by leveraging technology and a unique methodology.
Eugene, Oregon, Feb. 21, 2024 (GLOBE NEWSWIRE) — Sidekick Enterprises Inc., a social catalyst platform, is combating loneliness through its innovative framework hinging on shared interests, platonic connections, and authenticity. The forward-thinking company helps adults make lasting friendships and alleviate the loneliness epidemic. As reported by the US Surgeon General, almost 50% of all American adults have three or fewer friends, and their opportunities for social exposure are rapidly shrinking. In such an environment, Sidekick is committed to helping users ‘share an adventure and make a friend’.
Research shows that loneliness is a serious issue, particularly in youth. The problem has become so concerning that the American Academy of Pediatrics has declared a national emergency in child and adolescent mental health. Many factors lead to loneliness and poor mental health, but chronic social media use is a contributor to these problems. The competitiveness of follower counts, likes, and comments may cause more harm than good. Additionally, several studies showcase that doubling our number of real-life friends has the equivalent effect on well-being as a 50% increase in income. This finding reveals that real-life friends are pivotal to decreasing loneliness.
Sidekick co-founders Laura (CEO) and Robert Illig (COO) were called to address the loneliness epidemic during COVID-19 when social interaction reached an all-time low. The company has adopted a unique framework for designing a platform that’s inclusive, safe, and authentic for all users. Robust security measures along with an emphasis on strictly platonic relationships differentiate Sidekick from competitors operating in the space…